In an age where the consumption of media is highly congested, the internet has become the largest platform for introducing and advertising your business. People are so connected to their devices and persona online so much that the internet has become the main source of marketing that can easily influence internet users to make purchases. Ever wonder why do we found ourselves more susceptible to making an impulsive buy online? Well, it is no magic and not some internet-induced hypnosis—although we would like to think so. It is actually through the intricate usage of cookies, history, and prying statistics from our search and scrolling habits picked up by the browser. To break it down for you, here are some of the reasons why digital marketing such as the service provided by Republic Malaysia, is effective and purchases are almost made impossible to resist :
First, in line, we have cookies, and no, not the good kind that you can stuff yourself with. In the digital marketing industry, the cookie has become industries’ biggest tool in making online sales through online marketing by tracking the patterns of internet behavior. This behavior is capitalized by tracking the habits of users such as browsing, and websites they frequently access to tailor the promotions displayed to them while surfing the internet. The usage of cookie has now evolved and provide coded patterns to be offered as data for a marketing company.
Keeping up with the flux of internet trends, browsers are coming up with products to observe the emerging trends online to predict the buying habit of internet users. Google, for instance, created Adwords which are the lines of ads that show up before the result of an internet search comes up in browsers. This explains why some of your ads can be weirdly specific even when you’re scrolling or surfing on other platforms as such data has been obtained from your previous searches in the browser. Over time, Google has become the leading company in internet marketing by analyzing the content based on the click and keyword search from users. Aside from Adwords, Adsense also contributes to the value of content analysis through the cost-per -click-advertising. Both Adsense and Adwords become the major players in making Google a top digital marketing platform in the business arena.
Although ads make up bigger chunks of digital marketing than what it is today, there is also a need for effective digital marketing strategies. According to the internet norms, an effective strategy of digital marketing at least comprises these 6 steps. Some might even refer to it as pillars, to establish a good sense of digital marketing.
Planning and Governance
By utilizing some business tools to plan and govern your marketing strategy, you will establish a systemic and efficient flow of marketing. Some of the concepts and modules that can be used are preparing budgets and ROI early on, integrating structure in the system and processes, and abiding by business and revenue models
Goals and Parameter
Some of the elements which need to be supervised consist of attribution, digital dashboards, forecasts (Internet forecasts on trends), and digital KPIs.
Media
Online/Offline integration, a focused investment on the campaign, Striving for paid media.
Content
Curating marketing strategy systematically with relevant content, Top-of-funnel (TOFU), Middle-of-Funnel (MOFU), and Bottom-of-funnel (BOFU).
Experience
Optimization of conversion rate, personalization of ads featured on websites, and designing a landing page.
Communication Messaging
Human-assisted chat (Customer service/telemarketing), Automation and CRM, Mobile messaging, and Email marketing.
Previously, some of the steps of marketing strategies that render digital marketing so efficient were laid out to understand the basic work incorporated behind it. However, behind every successful technique stood several technologies required in mastering them. Here are some of the technology used to produce successful marketing among consumers :
- Paid social ads
- Search Engine Marketing
- Social Media Marketing
- Organic Seach (SEO)
- Co-branding
- Partner emails
- Hiring Influencers
- Inviting guests/influencers for blogging.
- Affiliate marketing
- Digital partnerships
However, digital marketing should also be integrated with traditional media such as television, billboard, and radio shows to reach more audiences of all backgrounds. This multichannel marketing is revealed to be more successful compared to resorting to one channel alone. So not only will you be seeing the ads on your social as you are waking up, but this ad will also be popping on your radio and on the side of your road, and voila! the next time you know it’s already checked out from your cart. Pretty amazing, isn’t it?